About the Practice

We Are Not Generalists.
We Are Airline Specialists.

A boutique practice built on 25 years of practitioner experience across Full-Service and Low-Cost Carriers, Revenue Management, Distribution, and Digital Commerce — in Asia, the Middle East, and beyond.

Our Philosophy

Strategy That Works in an Operations Room

Airlines don't need more frameworks. They need advisors who've sat in the Revenue Management meetings, negotiated the GDS contracts, managed the digital transformation delivery — and who can bring that lived experience to bear on the next challenge.

At Consult VCS, every engagement is led by a practitioner, not a project manager. Our advice is grounded in what actually works in airline commerce — not what looks good in a slide deck. We've seen the same transformation programmes succeed and fail across multiple carriers and geographies. We know the difference.

The result is advisory that moves faster, goes deeper, and delivers outcomes that actually stick — because it's built on experience, not research.

Meet the Consultant →
Ganesh Iyer — Airline Commercial Consulting, Consult VCS
Our Framework

The VCS Framework:
Vision · Capability · Success

Every engagement at Consult VCS is structured around three sequential phases, each designed to build on the last and ensure that strategy delivers sustained commercial outcomes — not just deliverables.

V
Vision

Defining a clear, future-ready direction by aligning your strategic goals with market shifts, customer dynamics, and emerging technologies in aviation commerce. Without a shared vision, transformation programmes stall at the first organisational boundary.

In Practice NDC readiness assessments · Competitive distribution landscape analysis · Pricing strategy blueprints · Digital retailing vision documents
C
Capability

Building the people, processes, and platforms needed to execute the vision — sustainably and at scale. This phase is where most transformation programmes are won or lost. Technology without organisational capability is shelf-ware.

In Practice RFP management · Vendor selection · Technology migration planning · Team capability development · Change management design
S
Success

Embedding sustainable practices and tracking measurable outcomes — ensuring transformation delivers long-term value beyond the engagement window. Success is not a go-live date; it is the commercial value the programme was designed to create.

In Practice Post-implementation reviews · Performance dashboards · Continuous improvement programmes · Long-term value tracking
Request the VCS Framework Brief (PDF) →
What Makes Us Different

Five Differentiators

Practitioner Depth

25 years in airline commercial roles — Revenue Management, Distribution, Loyalty, Customer Experience. Advice from someone who has done the job, not studied it.

Regional Market Intelligence

Deep operating knowledge of South Asian and Middle Eastern aviation markets — where most of the world's aviation growth is happening, and where relationships and cultural awareness matter as much as technical expertise.

End-to-End Coverage

NDC, OOSD, Dynamic Pricing, Loyalty, and PSS — rare full-funnel commercial expertise in a single specialist practice. One senior advisor who understands how each piece connects to the others.

AI-First Commercial Thinking

AI in aviation will be won at the customer gratification layer — through loyalty intelligence and personalised offer creation — not at the systems layer. Our advisory reflects this thesis and keeps clients ahead of where the industry is moving.

Execution Rigour

Airlines operate in environments where timing, coordination, and precision matter. We bring the same delivery discipline to transformation programs — aligning people, processes, technology, and commercial objectives to ensure plans translate into sustainable operational and financial impact.

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Meet the Consultant

Read the full career biography, named engagement experience, and professional background of the principal consultant at Consult VCS.

View full profile

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