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Dynamic & Continuous Pricing Strategy
Most airlines operate pricing architectures built for a filing-based world. Dynamic and continuous pricing demands a fundamentally different commercial logic — one that integrates market demand signals, competitive positioning, and customer segmentation in real time. The distinction between the two is not semantic: dynamic pricing optimises within existing fare structures, while continuous pricing removes the fare ladder entirely and generates price points from a theoretically unlimited range — closing the revenue gaps that traditional fare buckets leave behind at scale.
Typical deliverables include: Pricing strategy design and architecture assessment, dynamic vs. continuous pricing model evaluation, revenue management model optimisation, market segmentation & demand-based fare architecture, competitive pricing intelligence framework, fare family design, ancillary revenue & merchandising strategy, and offer intelligence roadmap connecting pricing to NDC and loyalty data.
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Loyalty Programme Strategy & Integration
Loyalty is no longer a peripheral CRM function — it is the primary interface between the airline and its most valuable customers, and increasingly, the primary use case for AI in aviation. A well-designed programme integrates commercial strategy, technology architecture, and data intelligence.
Typical deliverables include: FFP programme design & tier architecture, bank co-branded card strategy & financial modelling, loyalty technology platform evaluation & selection, earn/burn mechanics & points lifecycle design, member segmentation & engagement strategy, partner ecosystem integration.
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PSS / Technology Evaluation & Migration
Passenger Services System selection is among the highest-stakes technology decisions an airline can make. But the PSS is only one layer of a broader commercial technology stack — and it is the integration architecture surrounding it that determines whether the investment delivers its commercial potential. An independent, commercially-informed evaluation must address the full ecosystem, not just the core platform.
Typical deliverables include: PSS evaluation framework & vendor scoring, RFP design & management, commercial technology ecosystem map, integration architecture blueprint, third-party vendor evaluation (payment, fraud, DCS, CRM, Loyalty, analytics), migration risk assessment & sequencing plan.
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