Commentary, analysis, and frameworks from 25 years of hands-on experience in airline distribution, retailing, pricing, and loyalty — written for practitioners, not academics.
The AI conversation in airline boardrooms is dominated by distribution pricing algorithms and generative AI chatbots. Both are real. Both are already commoditising. The real competitive differentiation will emerge from how airlines use AI to understand and serve their most valuable passengers — through loyalty intelligence.
Read full perspective →Five years after IATA's NDC mandate, adoption across South Asian and African carriers remains uneven. An honest assessment of where things stand — and what airlines at each stage should do in the next 12 months.
Most airlines use these terms as synonyms. They shouldn't. The difference has significant implications for your revenue management architecture, GDS relationships, and technology investment decisions.
